Content Marketing Specialist

Remote

Temporary to Full Time

Experienced

Company Description Culture Partners is the leader in Change Activation, helping organizations achieve exceptional results by aligning purpose, strategy, and culture. Backed by 37 years of research, proprietary methodologies, and award-winning expertise, the company provides a practical framework that connects people, processes, and priorities. Organizations worldwide rely on Culture Partners to unlock human potential, accelerate performance, and build cultures of ownership and accountability. Millions of individuals in thousands of companies have used Culture Partners’ solutions to drive business-critical outcomes and sustain meaningful change.

We're looking for a Content Marketing Specialist to help build and execute a content engine that drives awareness, pipeline, customer adoption, and revenue. The ideal candidate will support content development across the buyer journey—from thought leadership and SEO to AI-assisted content operations, customer storytelling, and sales enablement—working closely with the VP, Demand Generation and Senior Marketing Manager to bring the content strategy to life.

The Content Marketing Specialist will work closely with the Marketing team and Sales team to produce content that influences buying decisions and supports growth. Success in this role means consistently delivering high-quality content on schedule that helps the team earn attention, create demand, and support sales.

Reports to: VP, Demand Generation
Location: Fully Remote

PRIMARY RESPONSIBILITIES

Support the B2B content calendar across digital, email, web, and social channels.
Produce high-value assets including ebooks, blogs, case studies, social media posts, landing page copy, email campaigns, and sales enablement materials.
Help craft messaging that differentiates the company in competitive markets.
Assist with ongoing market research to identify industry trends, emerging topics, and ICP pain points that inform the content strategy.
Monitor industry news, analyst reports, and market developments to identify timely content opportunities and maintain subject matter relevance.
Support content gap identification using customer research, search insights, product launches, and sales feedback.
Gather insights from customer interviews, internal SMEs, sales conversations, and customer feedback to inform content development.
Partner with Sales, Product Marketing, and subject matter experts to translate complex ideas into clear stories.

REQUIRED SKILLS & ABILITIES

Strong awareness of our IP
Able to create and customize messaging that resonates with target audiences
Able to work independently, collaborate cross-functionally, prioritize effectively, and think creatively
Able to share valuable insights in a clear, meaningful, and presentable way
Understanding of how personas and the Buyer’s Journey influence the sales approach
Solutions-oriented and optimistic mindset. Think positive. Think people.
Personable and inquisitive with excellent conversational and listening skills
Adaptable, resilient, and continually seeking learning opportunities and self-growth

REQUIRED QUALIFICATIONS

5-7 years of professional B2B content marketing experience
Strong writer and editor with solid project management capabilities
Familiarity with CMS platforms (e.g., WordPress), marketing automation platform (Hubspot), and SEO best practices
Proven writing portfolio demonstrating ability to translate IP into clear, compelling content for varied audiences inclusive of both long- and short-form examples.
Bachelor’s degree in Marketing, Communications, or English (or equivalent practical experience)

PHYSICAL REQUIREMENTS

Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

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Do you have at least 5 years of experience creating B2B content such as blogs, ebooks, case studies, emails, or sales enablement materials?*

Have you held a role where content marketing was your primary responsibility, rather than one component of a broader marketing role? If yes, how many years were you in a content-focused role?*

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Have you worked with Sales, Product Marketing, or subject matter experts to develop content?*

Have you used customer research, market trends, SEO/search insights, or sales feedback to inform a content strategy?*

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Content Marketing Specialist

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