Culture Partners

Culture Solutions Manager 

Reports to: VP, Demand Generation 

Full-time, Exempt 

The Culture Solutions Manager sits on the Marketing team and plays a critical role in growing 

and accelerating our pipeline. He/she is primarily responsible for prospecting, qualifying, and nurturing prospects to drive opportunities for the sales team. The CS Manager also partners with the sales representatives with disciplined follow-through to ensure opportunities maintain momentum throughout the funnel.  

The ideal candidate is adaptable, highly organized, and energized by outbound outreach. He/she thrives on turning cold conversations into warm opportunities and taking mutual ownership of pipeline impact beyond booking meetings. 

Primary Responsibilities 

• Analyze existing account data to identify potential new stakeholders and expansion opportunities 

within current customer organizations. 

• Strategically develop new business opportunities by designing and optimizing engagement 

processes to align with organizational revenue goals. 

• Conduct market segmentation and prospect profiling to identify and prioritize high-value prospects 

for personalized outreach strategies. 

• Craft and deliver compelling value propositions to prospects by aligning business needs 

with tailored solution narratives and identifying the appropriate timing for product introductions. 

• Strategically align with sales representatives’ post–discovery call to support deal progression. 

• Orchestrate timely and value-driven follow-up communications to clearly define and secure next steps from the lead or opportunity. 

• Proactively re-engage dormant opportunities to sustain pipeline velocity. 

• Evaluate and qualify prospective clients using strategic business criteria to determine readiness for 

direct engagement with sales representatives. 

• Develop and maintain strategic account lists for Account-Based Marketing (ABM) campaigns by 

analyzing market trends, business priorities, and long-term revenue potential. 

• Manage the sales transition process by preparing detailed prospect briefings and ensuring seamless 

knowledge transfer that optimizes sales team performance. 

• Serve as a consultative resource to potential clients, addressing inquiries, providing education on 

solutions, and sharing strategic content to accelerate buyer readiness. 

• Vet inbound leads and qualify them appropriately for nurture or sales engagement. 

• Leverage CRM and sales enablement technologies (e.g., Salesforce, HubSpot, LinkedIn) to drive data informed prospecting and campaign execution strategies. 

Skills & Abilities 

• Strong awareness of our IP  

• Able to create and customize messaging that resonates with target audiences 

• Able to work independently, cross-functionally, prioritize effectively, and think creatively 

• Able to share valuable insights in a clear, meaningful, and presentable way 

• Understanding of how personas and the Buyer’s Journey influence the sales approach 

• Solutions-oriented and optimistic mindset. Think positive. Think people. 

• Personable and inquisitive with excellent conversational and listening skills 

• Adaptable, resilient, and continually seeking learning opportunities and self-growth 

Education & Experience 

• BA/BS, preferred 

• 5 years+ sales/business development, or field sales experience required  

• Proven success record of cold prospecting  

• Hands on experience with Salesforce, HubSpot, ZoomInfo, LinkedIn required 

Physical Requirements 

• Prolonged periods sitting at a desk and working on a computer. 

• Must be able to lift up to 15 pounds at times.